What Does Your Car Say About You?

Stereotypes and brand personalities can be found throughout every walk of life. Regardless of your age, income, background we all have certain tastes in fashion, music, arts, food that make us who we are, and quite often those are things that society use to categorise us and stereotype us.

You might have heard people complain about the stereotypical ‘BMW driver’ or you might immediately connect Rovers to older people, or assume that all Jaguar drivers are middle-aged British men, but is there really such a thing as a motoring personality or a driver brand stereotype?

Using YouGov data, we’ve taken a look to see what the most common driver-demographic is for some of the biggest car companies in the world. Take a look below and look for your car too!

Car Brand Personalities Infographic 

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What Is YouGov Data?

Using survey and consumer data gathered from Government resources, YouGov builds up a profile of people by their brand consumption, employment and demographics.

The Audi Driver

Overview

25-39 year old male that works in business and IT. Audi drivers are image conscious and care about fashion and quality brands. They wear designer brands such as Ralph Lauren and do their food shopping at Waitrose.

Interests

Audi drivers take an active interest in mobile apps and cars and motoring. Their favourite TV shows and movies include: The Fast and the Furious, Taken, House of Cards and Scandal. Their favourite foods include roast pork and a pasta salad.

Sports and Hobbies

To pass the time Audi drivers like to go fishing, whilst their favourite sport is a winter sport such as skiing or snowboarding.

The BMW Driver

Overview

According to the YouGov data, BMW drivers and customers are males between the age of 40 and 54 who work in business and finance and take the social stance that they are ‘more sophisticated than most people’. Their most likely pet is a bird of some sorts – much less of an obvious choice of a standard dog or cat.

Interests

Not only do BMW drivers work in finance and business, but they take great interest in motoring and cars. In their spare time they can be found watching Top Gear, Ave Venture: Pet Detective or the Ted movies.

Sports and Hobbies

A BMW customer’s favourite sport is most likely to be boxing, whilst they enjoy getting out on their bicycle as a pass-time or hobby. When they’re not in their cycle skin-tights, they can be found wearing up-marketing Hugo Boss clothing.

Drivers by Political Views

If you drive a Ford, Audi, Jaguar or Land Rover, then the suggestion is that your political views are most likely to be to the right. If you’re a Citroen or Renault driver then you’re a left wing voter, but you don’t lean as far to the left as Fiat customers.

Citroen Driver Personality

Overview

If you’re currently driving a Citroen, then YouGov suggests that you’re a female aged 55 or over and you work within retail and consumer goods. Your pet is most likely to be a cat and you do your weekly shop at Aldi. Your favourite foods include beans on toast and you also like corned beef too! Apparently.

Interests

Citroen drivers can be found in front of the TV on Saturday night watching Britain’s Got Talent (or whatever talent show competition in on at the time). Their favourite films include Cinderella and Frozen, whilst they also enjoy the comedic vibes of Miranda. They take an interest is travel, going on holidays and knitting.

Favourite Sports and Hobbies

The ‘stereotypical’ Citroen driver enjoys gardening, and says things like ‘I could never live in a big city’ hinting that they enjoy country life and being outdoors.

Their favourite sport is cycling and their favourite brands include Levis.

Food Tastes: Sweet, Mild or Spicy?

According to the data provided by YouGov, we can see what kind of spice-tolerance motorists have by what brand of car they own.

Sweet

You’re most likely to enjoy sweeter foods if you drive one of the following cars:

  • Chrysler
  • Peugeot
  • Chevrolet
  • Aston Martin
  • Honda

In Between

  • Bentley
  • Mazda
  • Lotus
  • Alfa Romeo
  • Fiat

Spicy

It’s suggested that you’re likely to be a fan of hotter foods if you own a…

  • Cadillac
  • SMART
  • Lamborghini
  • Mercedes
  • Volkswagen

The Ford Driver

Ford are one of the biggest car companies in the world, so finding a definitive stereotype could be difficult. Here’s what we found:

Overview

The average Ford driver is a 40-54 female that works in consulting. Her and her partner ‘treat each other as equals’ and they also enjoy eating steak and a good cake. A Ford driver’s most likely pet is a gold fish and they like to shop at Ann Harvey.

Interests

In their spare time, Ford drivers enjoy DIY and gardening, listening to Duran Duran, Kenny Rogers and Olly Murs. They prioritise their family life and say ‘my family is more important than my career’. Their interest also include travel and holidaying and listening to the radio.

TV and Movies

Ford drivers seem to have a liking for reality TV. Their favourite TV shows include Master Chef and Strictly Come Dancing. Movie preferences differ slightly and include films such as Sliding Doors and The Full Monty.

Movie Genre Preference by Car Make

Is there any correlation between what kind of car you own and what kind of movies you like?

You’re more likely to enjoy a drama if you own one of the following cars:

  • Saab
  • Honda
  • Vauxhall
  • Toyota
  • Peugeot
  • Mercedes-Benz
  • Lamborghini
  • Jaguar
  • Hyundai

If you’re into horror movies then you’re most likely to drive a SEAT.

If your movie preference is towards crime films, the data suggests that you drive a…

  • Volkswagen
  • Mazda
  • KIA
  • Daihatsu
  • Chevrolet
  • Audi

Whilst fans of comedies are most likely to be seen in a Lexus. Romance films are enjoyed more by Ford and Mini owners, whilst Mitsubishi owners enjoy musicals.

Western movies are watched most by Skoda drivers, whereas Sci-Fi films are enjoyed by Suzuki owners.

If you like adventure based films, then you’re most probably an owner of a:

  • BMW
  • Land Rover
  • Fiat

Mini Drivers

Overview

Mini drivers are most likely to be females between the ages of 25-39 who work in law. Their pet preference is a dog and their favourite celebrity is none-other than Karl Pilkington. Their favourite brands include fashion brand, Bench, and their favourite foods are jerk chicken and Thai chicken satays.

Interests

If you own a Mini, its suggested that your interest include and revolve around beauty and self-grooming and you’re a self-confessed mobile phone addict with the opinion that you wouldn’t get through the day without your mobile. Favourite TV and movies include: Finding Nemo, Pirates of the Caribbean, New Girl and The Great British Bake Off.

Sports and Hobbies

Mini owners running and going to the gym as a hobby and their favourite sport to watch and go to is ice hockey, according to the data.

Clothing Brands

What clothing brands do drivers of certain car manufacturers wear?

Primark

  • Skoda

Sports brands: Nike, Adidas, Reebok etc.

  • Chevrolet
  • Datsun/Nissan
  • Ferrari
  • Volkswagen

Ralph Lauren

  • Audi

Armani

  • Cadillac
  • Tesla

Hugo Boss

  • BMW
  • Mercedes-Benz

The Volkswagen Driver

Overview

Volkswagen drivers appear to enjoy a healthy lifestyle exercising at least once a week, with their hobbies including long walks and hiking. VW drivers are likely to be males who work in real estate and property between the ages of 25 and 39.

Interests

Adding to the idea that VW drivers like to remain healthy, they enjoy visiting the Peak District along with other countryside areas, and also take a keen interest in science. Their favourite foods include vegetarian sausages and hummus, whilst their favourite pet is a dog.

Music, TV and Film

Volkswagen owners tend to enjoy listening to Radiohead and Gorrilaz, and their favourite TV shows include music-based quiz show Never Mind the Buzzcocks and the Walking Dead. Their favourite films are fictional action films such as The Lord of the Rings and the Night at the Museum movies.

All data gathered was correct at the time the data was collected. YouGov constantly update their database so information may change.

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